Marketing & Communications Manager

About us

When you take on a role at Australian Unity, you're not just taking a job; you're embarking on a mission. Because in home health & care, we’re not just another provider; we are forging a new path altogether. Our approach is revolutionary, and our ambition is boundless. Driven by a pioneering spirit we reimagine what is possible in home healthcare and we’re dedicated to a healthier, more fulfilling life for those who care and those we care for.

Your Role in Our Journey

Joining us means becoming an integral part of a dynamic team. You will have the opportunity to innovate, to make a tangible impact on lives every day. We offer a career but more so a platform where your skills, passion, and determination create real change. Your work with us goes beyond caring for individuals; to shaping a healthier future for communities.

Your New Role Looks Like This:

We’re looking for a proactive, hands‑on Marketing & Communications Manager who thrives in a fast‑paced environment and can confidently lead end‑to‑end marketing initiatives across Australian Unity’s Home Health and Care business.

You’ll be responsible for delivering high‑impact lifecycle and performance marketing activities that drive lead generation, deepen customer engagement, and accelerate growth. Experience in aged care, home care, healthcare, or other regulated, service‑driven sectors will be highly regarded.

You will:

• Drive brand awareness, engagement, and lead generation through data‑informed lifecycle and performance campaigns across the full customer journey.
• Deliver fast, effective, insight‑led marketing execution that supports a rapidly evolving business.
• Collaborate with cross‑functional teams and agencies to ensure activity aligns to key business objectives.
• Build and optimise personalised communications that improve onboarding, retention, and customer value.
• Support targeted multi‑channel growth campaigns with a focus on qualified lead acquisition and conversion.
• Support the growth of business via: Local area marketing – develop localised initiatives as needed to drive tactical uplifts for particular regions e.g. event & expos support, collateral development.
• Leverage customer insights, feedback, and market understanding (particularly within aged care) to continuously improve the Customer Value Proposition.
• Ensure all activity adheres to risk, compliance, and information security standards.

About You:

You’re a strong doer - someone who delivers, moves fast, and can confidently operate in a complex, customer‑centric environment.

• Extensive experience in lifecycle marketing, customer engagement, communications, or performance marketing roles.
• Background or strong understanding of aged care, home care, NDIS, health, or similarly complex service environments (highly regarded).
• Proven ability to deliver multi‑channel lifecycle and performance marketing campaigns end‑to‑end.
• Excellent written and verbal communication skills, including strong copywriting capability.
• Practical understanding of customer journeys, segmentation, and key brand touchpoints.
• Ability to manage multiple priorities and deadlines with high attention to detail.
• Strong stakeholder management skills and the ability to work collaboratively across teams.
• Relevant tertiary qualifications in Marketing, Communications, or PR.

What’s on Offer:

You will enjoy a range of great employee benefits and rewards including:

• Competitive salary + bonus program
• Enjoy additional yearly Well-Being and Community leave days
• 14-week paid parental leave, with equal benefit for both parents
• Employee Referral Program
• Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most
• Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
• Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more!
• Available access to LinkedIn Learning courses through our great Learning platform

For further benefits visit: https://www.australianunity.com.au/careers/culture

Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people