Lifecycle Marketing Manager

About us:

When you take on a role at Australian Unity, you're not just taking a job; you're embarking on a mission. Because in home health & care, we’re not just another provider; we are forging a new path altogether. Our approach is revolutionary, and our ambition is boundless. Driven by a pioneering spirit we reimagine what is possible in home healthcare and we’re dedicated to a healthier, more fulfilling life for those who care and those we care for. 

Your Role in Our Journey:

Joining us means becoming an integral part of a dynamic team. You will have the opportunity to innovate, to make a tangible impact on lives every day. We offer a career but more so a platform where your skills, passion, and determination create real change. Your work with us goes beyond caring for individuals; to shaping a healthier future for communities. 

Established in 1840, we are Australia’s first wellbeing company, delivering health, wealth and care services for our members and the community.

As a social enterprise, we’re motivated by our purpose to positively impact the wellbeing of millions. We reinvest profits to deliver products and services sustainably that matter most to our members, customers and the Australian community.

For us, Real Wellbeing encompasses the whole experience of life. It’s about feeling supported in your health, connected with your community and empowered to live life on your terms.

Your New Role Looks Like This:

We’re seeking a strategic and results-driven Lifecycle Marketing Manager to lead high-impact performance marketing initiatives that fuel lead generation, deepen customer engagement, and accelerate growth across Australian Unity’s Home Health and Care business.

• Drive brand awareness and consideration through data‑informed lifecycle and performance campaigns that support key moments across the customer journey.
• Collaborate closely with cross‑functional teams and agencies to align activity to business goals and deliver measurable outcomes.
• Execute personalised, segmented lifecycle communications to drive engagement, onboarding, retention, and customer value.
• Support targeted, multi‑channel growth campaigns to generate qualified leads and improve conversion through insight‑led optimisation.
• Champion a customer‑centric culture by leveraging feedback, insights, and research to evolve the Customer Value Proposition.
• Ensure adherence to risk, compliance, information security, and workplace health and safety obligations.

About You:

• Extensive experience in lifecycle marketing, communications, or marketing roles.
• Proven ability to deliver end‑to‑end, multi‑channel lifecycle and performance marketing campaigns.
• Exceptional written and verbal communication skills, with strong copywriting confidence across channels.
• Solid understanding of customer journeys, segmentation, and brand touchpoints.
• Hands‑on experience with CRM and marketing automation platforms (eg. Salesforce Marketing Cloud).
• Highly organised with strong attention to detail, able to manage multiple priorities and communication calendars.
• Strong stakeholder management skills and experience working cross‑functionally.
• Relevant tertiary qualifications in Marketing, Communications, or PR.

What’s on Offer:

You will enjoy a range of great employee benefits and rewards including:

• Competitive salary + bonus program
• Enjoy additional yearly Well-Being and Community leave days
• 14-week paid parental leave, with equal benefit for both parents
• Employee Referral Program
• Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most
• Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
• Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more!
• Available access to LinkedIn Learning courses through our great Learning platform

For further benefits visit: https://www.australianunity.com.au/careers/culture

Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.