General Manager, Business Development - Homecare

Are you ready to lead with energy, ambition, and purpose? Join us in shaping the future of Home Care by embedding a high-performance sales culture, unlocking new growth opportunities, and making a meaningful impact in the communities we serve. If you're a bold, growth-minded leader who thrives on driving results and inspiring teams—this is your moment.

Our Opportunity

Australian Unity’s Home Health Platform is a leading provider of home-based health and aged care services, committed to enriching the lives of individuals by delivering personalised support within the comfort of their homes. As we undergo a significant transformation, aiming to establish a dynamic business ecosystem, we are seeking an experienced and visionary General Manager of Business Development to lead our expansion efforts and drive growth.

The GM of Business Development will be a driving force in our transformative journey. Leading a team of business development specialists, you will spearhead Business-to-Business, Business-to-Consumer, and Business-to-Government sales strategies, harnessing the power of relationships to open new avenues and bring innovative initiatives to market. A key focus will be on accelerating growth in Home Care, particularly in areas such as home care packages and hospital substitution products, by activating localised business development plans that are deeply embedded in the communities we serve.

Your sales-focused mindset, combined with your ability to leverage data insights, will be instrumental in identifying and unlocking opportunities at the neighbourhood level. This includes partnering with local organisations, councils, and community groups to build trust, increase visibility, and drive customer acquisition. Collaborating closely with the GM Customer and Marketing, as well as newly created roles in our Health Concierge and Care Partnering functions, you will help shape and execute strategies that foster the expansion of our customer base and contribute to the overall growth of the business.

Key Accountabilities include, but are not limited to:

• Develop and execute a comprehensive business development strategy aligned with Home Health’s expansion and growth ambitions and brings a whole of business approach across the B2B, B2C and B2G channels
• Identify new markets and segments for potential expansion, including developing funding strategy (which could be multi-channel)

• Driving Home Care growth through localised collaboration - Partnering with local organisations, councils, and community groups to build trust and awareness of our services, as well as, empowering our teams with local insights to design and execute BD plans that resonate with the people we serve

• Provide strong leadership, guidance and mentorship to the business development team – leading the sales and business development teams to deliver strong lead pipelines, contribute to HH achieving revenue targets and deliver new products in strategic areas
• Infuse a sales-focused mindset within the team to consistently achieve or surpass sales targets, contributing to revenue growth
• Develop sales strategies and value propositions to effectively position Home Health’s services that aligns to the CVP of the business
• Role model the aspired Leadership behaviors to source, lead, develop and retain high quality team members aligned to the Australian Unity culture
• Partner and collaborate across functions to deliver on key strategic initiatives and drive customer obsession

What you will bring

• Relevant tertiary and post graduate qualifications preferred. Successful completion
  of a relevant post-graduate qualification would be highly regarded.
• Proven experience in a senior business development or commercial leadership role, ideally within health, aged care, or community services.
• Strong understanding of the Home Care sector and the dynamics of local community engagement would be very highly regarded.
• Demonstrated success in driving growth through B2B, B2C, and B2G strategies.
• Proven ability to lead, inspire and guide a team, fostering collaboration, innovation and continuous improvement.
• Strategic thinker with a strong commercial acumen and data-driven decision-making capability.
• High degree of financial literacy and highly commercial acumen with the ability to interpret data and market trends.

• Familiarity with the aged care sector, including it’s challenges, trends and opportunities.

What’s on Offer

You will enjoy a range of great employee benefits and rewards including:

• Competitive salary & bonus program
• Enjoy additional yearly Well-Being and Community leave days
• 14-week paid parental leave, with equal benefit for both parents
• Employee Referral Program
• Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most.
• Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
• Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more!
• Available access to LinkedIn Learning courses through our great Learning platform

For further benefits visit: https://www.australianunity.com.au/careers/culture

Where to from here?

Please contact Richard Maher, Talent Acquisition Practice Lead, for a confidential discussion or more details – rimaher@australianunity.com.au.

Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.

What Makes Us, Us

We want to be the most trusted wellbeing company in Australia, and this means our focus on wellbeing starts with our people. We support our employees’ Real Wellbeing so that they can better support our members’ and customers’ wellbeing journey.

At Australian Unity we’re for Real Wellbeing. For us, Real Wellbeing means so much more than physical health. It’s about your standard of living, your personal relationships and being connected to your community. It’s about what you want to achieve in life, while having the security to get out and do what makes you happy.

We’re bold, warm and honest. We make a real difference to people’s wellbeing.