Digital Performance & Search Manager

About us

Established in 1840, we are Australia’s first wellbeing company, delivering health, wealth and care services for our members and the community.

As a social enterprise, we’re motivated by our purpose to positively impact the wellbeing of millions. We reinvest profits to deliver products and services sustainably that matter most to our members, customers and the Australian community.

For us, Real Wellbeing encompasses the whole experience of life. It’s about feeling supported in your health, connected with your community and empowered to live life on your terms.

Your New Role Looks Like This:

At Australian Unity, we’re looking for a dynamic Digital Performance and Search Manager for a 12 month fixed term contract, to spearhead our digital growth initiatives, drive strategic innovation, and inspire a high-performing team to deliver exceptional results. This role is a unique blend of strategic leadership and hands-on execution, perfect for someone passionate about achieving impactful business outcomes in the ever-evolving digital landscape.

Your Key Responsibilities:

• Strategic Leadership: Partner with business units to understand goals and challenges, crafting SEO strategies that align with their objectives.
• SEO Expertise: Deliver thought leadership and execute initiatives that drive traffic, engagement, and conversions across all digital channels.
• Customer Acquisition: Lead acquisition strategies and set ambitious performance targets to boost site conversions.
• Cross-Channel Integration: Collaborate with Retail, Wealth & Capital Markets, and Home Health marketing teams to optimise omni-channel marketing ROI.
• Data-Driven Optimization: Work closely with analytics teams to leverage data, refine campaigns, and share actionable insights with stakeholders.
• Education & Advocacy: Drive stakeholder education, highlighting SEO opportunities, best practices, and performance insights.
• Team Leadership: Build, mentor, and inspire a high-performing team that’s customer-focused and outcome-driven.
• Culture Champion: Lead by example, embodying Australian Unity’s values and fostering a collaborative, innovative culture.

About You:

• Qualifications from a Business, eCommerce or marketing degree
• Minimum 5 years experience as a Digital Performance Manager, Search Manager or similar role in digital
• Experience using customer data and insights for marketing complex products in both digital and non-digital channels
• Ability to optimise marketing campaigns in a digital environment for complex product/service offerings
• Strong understanding of SEO principles and best practices
• Well developed project documentation and management practices
• Experience with a range of software applications (including Google Ads, GMP, industry leading SEO tools)
• Experience leading digital marketing delivery within a complex stakeholder environment, whilst having the ability to build and deliver on strategy
• Expertise in managing paid search campaigns

What’s on Offer:

You will enjoy a range of great employee benefits and rewards including:

• Competitive salary + bonus program
• Enjoy additional yearly Well-Being and Community leave days
• 14-week paid parental leave, with equal benefit for both parents PLUS our Bump to Baby
• Employee Referral Program
• Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most
• Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
• Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more!
• Available access to LinkedIn Learning courses through our great Learning platform

For further benefits visit: https://www.australianunity.com.au/careers/culture

Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.